Examples of #Enterprise2.0 in action

There’s a growing trend of companies working towards increasing their daily office workflow. Individuals or companies leading this march have this mantra of ‘working smarter, not harder’. Whilst focusing on how much energy an individual has, and not on the available time they have. Let’s be honest, work often is a place of chaos and frustration.

It begs the question.

why do we, as employees accept to work in such environments that limit our productivity and cause ourselves stress? – rhetorical question.

Q&A – Question: Blog about examples of Enterprise 2.0 in action.

Two cases I’ve explored are Buffer and Treehouse.

  1. Case 1 – Buffer:
    helps you manage multiple social media accounts at once. You can schedule content from anywhere on the web, collaborate with team members, and analyse statistics on how your posts perform.
  2. Case 2 – Treehouse:
    is an online interactive education platform that offers courses in web, mobile and business development.

Case 1: Buffer.

Uses a technology service called Swiggle – an always-on, online workplace for your remote team to work together throughout the day and feel more connected. 

*Did you know: The average Skype call is 27 minutesIn comparison: The average session on Sqwiggle is 2-3 minutes

One of the 6 core affordances of social technology is, participation. Would you not agree that Swiggle is an effective enterprise solution that leads to more efficient working? 

I say, a more connected workforce leads to a more open and collaborative environment 😉 – If colleagues are able to speak to each other easily without restrictions, a lot more can be done. At the same time, a few hierarchical layers can be mowed down in the process. We’re talking flat hierarchical communication in action. It’s an powerful outcome. This blog post explains this well. 

Success stories to have used Swiggle include:

Case 2: Treehouse.

Uses a technology developed by a well know source (reddit) and tailored it for their own personal use. They named it “convoy”. And within their organisation it’s used as an internal communication tool.

Before convoy. Treehouse reached a point where it was impossible to communicate effectively amongst peers internally. Somehow, everyone was no longer on the same page and misinformation spreaded like wildfire. Hence, an actionable solution was presented.

You can read more into it here

The pro’s of introducing such enterprising systems means,

  • employees are more connected.
  • everyone has a chance to weigh in on discussions.
  • Teams have a chance to discuss non-urgent/non-actionable topics or just offer encouragement or distraction(not always good).

To wrap up…
Introducing enterprising solutions to the working world does bring benefits. Previously, you’d reserve the right for such discussions and interactions to huge emails or meetings among colleagues.


  • less noise. 
  • a lot of the discussions.
  • more actionable items.
  • Increased workflow.

Is this not great!?
Always consider how you, your business or organisation can “work smarter, not harder“.


* http://startups.fm/2013/07/08/remote-working-in-the-time-it-takes-for-you-to-draw-a-squiggle-with-sqwiggle-messenger.html

6 responses to “Examples of #Enterprise2.0 in action

  1. Really great post. Honestly the best I have read to date. On top of the personable yet professional writing style, you have introduced me to two social platforms I have never heard of before.

    I do have one question however. Do you know what it is about Sqwiggle that allows users to reduce contact time so greatly in comparison to Skype?

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