Students rely on their friends for information. “Word of Mouth”, “Facebook”, and “Campus Advertisements” are the most popular methods of discovering events on their campus. 75% of students surveyed find out about events through “Word of Mouth”, whereas Facebook is marginal higher at 79%.
Additionally, traditional media such as “Campus Advertisements” are still a highly valued source of information for discovering events on campus compared to modern forms such as “Twitter” and “Snapchat” – with 12% and 10% (retrospectively) of students using these new forms for media/social tools to discover events.
Unsurprisingly, students care about if their friends are attending an event, “Are my friends going?” was selected by 77% of students. However – Surprisingly, students don’t care too much about how they were invited to an event. “Was I personally invited?” was only selected by 35% of students.
Note: You can view a more in-depth look at my research here.